Privacy Policy

Last Updated April 24, 2024

This privacy policy (“Policy”) describes the privacy practices for our website, applications, APIs, and other services accessible via localscout.ai and any subdomains, or any services, content or functionality offered on or through any of the foregoing and any related sites or applications (collectively the “Site”). This Policy is a legal statement that explains how MacroPoetry LLC d.b.a. LocalScout (“LocalScout”, “we”, or “us”) may collect information from you, how we may use, maintain, protect, and share your information, and how you can control your information.

Information We Collect

When you access or use the Site, we may collect information about you, including information you provide to us and information we collect automatically.

Information You Provide to Us

Your name, email address, and other information you provide when you create an account on the Site.
Site customization and preferences, including but not limited to your language preferences, location, and other settings.
Electronic notifications and communications preferences.

Website Interactions

When you visit our Site, we may collect information about your browsing activity (within the Site) for analytics and statistical purposes. This information may include your IP address, browser and operating system version, device type, which pages you visit, and which links you click on. If you have a LocalScout account and are signed in, these web analytics data may be tied to both your IP address and user account.

Additionally, we may use screen recording and session replay tools to analyze user interactions with our Site. These tools may record your interactions with our Site, such as mouse movements, clicks, and keystrokes. We use this information to improve our Site and provide a better user experience.

How We Use Your Information

We use the information we collect in various ways, including to:

Provide, operate, and maintain our Site;
Improve, personalize, and expand our Site;
Understand and analyze how you use our Site;
Develop new products, services, features, and functionality;
Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the Site, and for marketing and promotional purposes;
Process your transactions;
Find and prevent fraud; and
For compliance purposes, including enforcing our Terms of Service, or other legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency.

We may share Personal Information with third parties and as otherwise described in this Privacy Policy, in other applicable notices, or at the time of collection. Such sharing may include:

Affiliates & Partners. We may share your Personal Information with any applicable subsidiary, affiliate, or partner of LocalScout for purposes consistent with this Privacy Policy.
Service Providers. We may share Personal Information with third-party companies and individuals that provide services on our behalf or help us operate the Site (such as customer support, hosting, analytics, email delivery, marketing, and database management services).

Service Providers

We may employ third party companies and individuals to facilitate our Site (“Service Providers”), to provide the Site on our behalf, to perform Site-related services or to assist us in analyzing how our Site is used.

These services, which include but not limited to hosting, cloud services, analytics services, and marketing platforms, may process your Personal Information. We take reasonable steps to ensure that these Service Providers are secure and, do not sell or disclose Personal Information for other purposes other than services they provide to us.

Below is a non-exhaustive list of Service Providers we may use and their purpose:

Amazon Web Services: Cloud services.
Cloudflare: Contend delivery network and hosting services.
Google Cloud Platform: Cloud services.
Hetzner: Hosting services.
Sentry: Error monitoring.
Smartlook: Website analytics and session recording.

How We Protect Your Information

We take precautions to protect your information. When you submit information via the Site, your information is protected both online and offline.

Wherever we collect sensitive information, that information is encrypted and transmitted to us in a secure way.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

Data Retention of Personal Information

We retain Personal Information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for fraud prevention purposes.

Changes to This Policy

We reserve the right to change this Policy at any time without prior notice. Any changes will be posted on this page with an updated revision date. We encourage you to review this Policy periodically for any updates.

Contact Information

We welcome your comments or questions about this Policy. You may contact us via email at [email protected].